Lay's "Crispy Subtitles"

Watching a movie and not hearing a thing because you’re nibbling crisps at the same time? Terrible! That’s why Lay's introduces "Crispy Subtitles": the first plug-in that adds subtitles exactly at the moment you start eating crisps. Yes!
 
• How the plug-in works? It uses crisp-sound-recognition to know when to add subtitles. Brilliant!
• The subtitles are automatically created in your movie’s default language. Or in the language, you defined in the settings.
 
From now on, you can enjoy your crisps without missing a second of your movie.
 
Take a bag and try it out yourself.

Advertising Agency: Happiness Saigon, Viet Nam

Client: Lay's.