Mercedes E-Class Estate - The Transportable Banner

Ad Agency
Video advertising:

Mercedes wanted to promote their E-Class Estate via bannering. The E-Class Estate is the most spacious in its class. Bannering, however, doesn’t have much space to offer. So how use a not so spacious medium to promote a very spacious car?  Introducing : the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.

Advertising Agency: BBDO Belgium

Creative Directors: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Art Director: Jasper Verleije / Copywriter: Sarah Huysmans
Account Director: Valérie Bracke / Account Manager: Marleen Depreter
Account Executive: Bram Devidts / Agency Producer: Leen Van Den Brande
Online Production: AdSomeNoise / Production Company: Ristretto Films