Mix against AIDS

Ad Agency
Video advertising:

In Brazil, surveys have shown that the number of HIV cases keeps growing among young people. The radio Station Mix FM could have an important role in this scenario: alert young people, making them feel how easy it is to a virus to spread around. So we've made our own virus.

Advertising Agency: Quê, Brazil

Creative Director: Eduardo Almeida / Art Director: Luke Buléd / Copywriter: Milena Zindeluk / Account Managers: Tatiana Soter, Denise Rodrigues, Marcia Perdomo / Planners: Luren Alves, Bruno Altieri / Media: Fatima Rendeiro, Mario Raposo, Rafael Machado, Moraes Elaine, Caroline Hildebrandt, Camilla Araujo