Mix against AIDS

In Brazil, surveys have shown that the number of HIV cases keeps growing among young people. The radio Station Mix FM could have an important role in this scenario: alert young people, making them feel how easy it is to a virus to spread around. So we've made our own virus.

Advertising Agency: Quê, Brazil

Creative Director: Eduardo Almeida / Art Director: Luke Buléd / Copywriter: Milena Zindeluk / Account Managers: Tatiana Soter, Denise Rodrigues, Marcia Perdomo / Planners: Luren Alves, Bruno Altieri / Media: Fatima Rendeiro, Mario Raposo, Rafael Machado, Moraes Elaine, Caroline Hildebrandt, Camilla Araujo