Nestlé FITNESS Bra Cam

Ad Agency
Video advertising:

At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative. So this year, we gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. Go behind the scenes and see how we did it at And don't forget to #CheckYourSelfie.
Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.

Advertising Agency: McCann, Paris, France

Creative Director: Sarah Clift / Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi / TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Company: Outsider | The Corner Shop
Director: Ellen Kuras / Producer: Mel Nwanguma / DOP: Ellen Kuras
1st AD: Julian Higgs / Costume Designer: Lydia Kovacs / Edit: Rock Paper Scissors
Editor: Ted Guard / Post Production: MPC LA / Music: Human