Nike: Free SB

Ad Agency
Video advertising:

Years of research into the natural movements of the feet led to the development of Nike Free.
Seeking the ultimate flexibility for maximum control, Nike SB designers couldn't pass up the opportunity to build on this tried and tested innovation. Now, Nike Free SB applies the principles of natural motion to the demands of modern street skating.

Advertising Agency: Brand New School, USA
Managing Partner: Devin Brook / Executive Creative Director: Jonathan Notaro / Art Director: Kris Wong
Producer: Whitney Green / Production Company: Brand New School / Managing Partner: Devin Brook
Director: Jonathan Notaro / DP: Pat Notaro / Line Producer: David Wolfson / Post Production: Brand New School / Designers: Andres Rivera, Waka Ichinose, Sakona Kong, Jeffery Welk,Audrey Yeo / Editors: Eric Wais, Sam Goetz / CG Supervisor: Russ Wootton / Technical Director/FX: Daniel Bradham / VFX Supervisor: Mark French / 3D Animation: Daniel Bradham, Sprydon Serbos / 3D Lighting: Michael Lampe / 3D Modeling: Adam Rosenzweig / 3D Tracking: Bogdan Mihajlovic, Shandy Tam / 2D Animation: Morten Christensen, Jim Forster, Michael Batista / Rotoscoping: Sergei Martirosov, Carlos Rosario / Flame Artists: Greg Cutler, Todd Hemsley / Compositor: Tonya Smay / Storyboards: Will Rosado / Telecine: Company3 / Colorist: Tom Poole
Audio Mix: Sonic Union  /Mixer: David Pappa