Old Spice: The first mobile controlled banner

Old Spice introduced a new wild collection of scents with an extensive campaign. Our task was to implement the "Unleash your wild side" idea into an online display campaign. But how can you let people really unleash their wild side when they are sitting in front of their computer?

Advertising Agency: Kirowski Isobar, Budapest, Hungary

Creative Director: Márton Jedlicska / Chief Art Director: Dániel Deme / Art Director: Carlos Ramas / Copywriters: Tamás Simonyi, Bence Bodnár / Developers: András Pásztor, Csaba Tuncsik, Krisztián Nagy / Account Manager: Réka Oravecz
Motion Designer: Róbert Tóth / Editor: Gyula Tóth