Orange: tomorrow's innovations

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Orange #futureself - Demo of the experience

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Birthdays often represent the opportunity to roll back the clock and evaluate the path taken.
For Orange, it is also an opportunity to look forward and plan tomorrow's innovations … and it is from this perspective that Publicis Conseil created, for the brand, a surprising digital experience that allows each one of us to meet and talk with one’s future self. Go to futureself.orange.com and live the extraordinary interactive experience. Take a picture of yourself, tell your age and gender, and let yourself be guided inside the world of 2034.
Ask your future-self about the innovations since 2014, or ask him or her about your new job, your children and even your craziest dreams …

Advertising Agency: Publicis Conseil, France

International Creative Director: Steve O’Leary / Copywriter: Méric Settembre
Art Director: Thomas Bernard / Worldwide Account Director: Cécile Lejeune
International Account Director: Guillaume Foskolos / International Account Executive: Laëtitia Mulinazzi
Digital Strategic Planner: Benoit Candelle / Creative Technologist: Julien Chaillou
Digital Consultant: Paula Petrucci / Special thanks: Benjamin Sanial, Isabelle Appé
Digital production: Jam3 / Creative Director: Adrian Belina
Executive Producer: Graham Budd / Producer: Sumit Awjani
Producers: Pierre Marcus, Thierry Delesalle / Director of photography: Joël Labat
Post-production: Reepost / Sound design vidéos: Pink Factory
Dialogues: Benjamin Euvrard, Ingrid Morley-Pegge, Benjamin Dumont, Charly de Witte, Romain Grandsire
Sound design experience: Apollo Studios / Executive Producer : Bénédicte Leclere

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