Philips: Senseo Up app

A simple and fun way to see how the new SENSEO® Up fits into your life. Using Augmented Reality, you can explore the various colours and features of the machine. 

To get the most out of the app, print a marker and place it in your kitchen. Open the SENSEO® Up app on your phone and aim your phone at the marker. This will give you a 3D preview of the machine. Additionally, you will also be able to discover the world of SENSEO®, and the coffee varieties available.

Advertising Agency: iris, Amsterdam, The Netherlands

Creative Director: Tom Ormes / Art Director / Designer: Rachna Dhall
Copywriter: Leah Dunkley / Developer: Triple IT
Additional credits: Sharon Ormes, Tim Steur