Reebok is running shoes to you, New York City. Stay tuned to the hashtag #ReebokHDS on Twitter this week for more details. We’re moving fast, so try to keep up!
Love the shoe you see in this clip? That’s Reebok’s new ZJet. It’s unique underfoot speed channels allow air to move with the runner, adapting to their individual foot strike, and providing max cushioning while propelling them forward with the power of air. And that’s what #ReebokHDS is—a human powered delivery service that runs on air.
Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will McGinness / Creative Director: Erich Pfeifer
Associate Creative Director: Eric Boyd / Design Director: Cris Logan
Art Directors: Sean Flores, Rich North, Matt Miller / Copywriters: Nate Gagnon, Craig Ross, Matt Keats
Designer: Jarrett Carr / Head of Strategy: Michael Davidson
Communications Strategy Director: Beatrice Liang / Brand Strategist: Jake Bayham
Experiential Production House: Mkg / Production House: Fertl
Director: Jordan Bloch / Director of Photography: Derrick Monks
Line Producer: Mikyo Clark / Editing Company: Fertl
Editor: Derrick Monks / Sound Design: Richard Devine
Music: Marmoset Music / Mix: M Squared
Director of Integrated Production: Craig Allen, Manjula Nadkarni / Experiential, Broadcast Producer: Nalina Baratz
Production Coordinator: Megan Wasserman / Digital Producer: Marc Mclean
Account Manager: Ashton Atlas / Project Managers: Daniela Contreras, Shannon Duncan