"More and more traffic accidents are due to texting. If we want to reduce the 1.2 million traffic victims worldwide each year, we have to act. How do you convince youngsters not to text while driving? Prove them it is a very bad idea: oblige them to text while driving! See how Belgian learner drivers reacted when they were told they had to pass the mobile phone test in order to get their driver's license."
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker / Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette / Online: Nadia Dafir / Production: Poetry in Motion / Directors: Dagmar Duportail, Hans Buyse