This project was created for One Show’s Young Ones Brief Awards and has won a gold pencil.
We had to make sure skate consumers are aware of the Pro Classics and encouraged to wear them over others for their performance skate needs. We realised for real pros, skateboarding is more than a hobby, it is a sustainable mode of transportation.
Vans collaborate with Google Maps to develop “Off The Road” the first navigation service for skaters with skate routes, a special skate view, and a cool way to own the streets.
Advertised brand: Vans
Advert title(s): Off The Road
The headline and copy text (in English): The first-ever navigation system for pro-skaters
Advertising Agency: Miami Ad School Mumbai, Miami Ad School Mexico, Miami Ad School Buenos Aires.
Art Director: Xavi Ocaña, Adrianna Weinberg, Saloni Doshi
Copywriter: Yashashree Samant
Published: September 2020