Volkswagen: #PoloTag Case Study

Ad Agency
Video advertising:

There’s a new Polo . From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient. 

We invented a social media game that everyone wanted to play: PoloTag

For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa

Creative Director: Chris Gotz / Art Director: Matthew Pullen

Copywriter: Dean Paradise / Developers: William Roos, James Cells / Digital Strategist: Nicholas Duminy