World Health Organization "Spread out. Save Lives."

Spread out. Save Lives.

Stay 2 meters away from anyone

even better, #StayHome.

Advertising Agency: The Other Guys, Canada

Journalist Manuel Moreno has criticized that the campaign is not clear enough. "If in a marketing campaign they have to explain what they want to say, it is that it does not work," he asserted. In this sense, he pointed out that the messages must be "very clear" to "reach the target audience very directly".

"The full force of the message 'Keep your distance. Save lives' is lost when it is accompanied by images whose meaning they have to explain it to you ”, he concluded.