Sid Lee, a renowned creative agency, and OPPO, a leading global smart technology company, have joined forces to mark the return of the UEFA Champions League Final to Istanbul with a sensational global campaign. This collaborative endeavor emphasizes that miracles in football are not random occurrences but rather the result of years of dedication, skill, and unwavering perseverance. Featuring former Ballon d'Or winner Ricardo Kaká, the campaign encapsulates the essence of triumph and the journey behind achieving greatness. Let's delve into the details of this remarkable project that merges the worlds of technology, storytelling, and the beautiful game.
A Tale of Miracles: At the heart of this captivating campaign is a film, created by OPPO and Sid Lee, that stars the esteemed Ricardo Kaká. Kaká, an ambassador for OPPO and a football icon who has graced the UEFA Champions League stage, reflects upon the miracles he has both witnessed and experienced throughout his illustrious career. The film pays homage to the legendary 2005 UEFA Champions League Final, fondly known as 'The Miracle of Istanbul,' where Liverpool orchestrated a historic comeback against AC Milan. It encapsulates the essence of football's magical moments and their transformative power.
The Essence of Miracles: In the film, Kaká draws parallels between the miraculous events on the football pitch and the cutting-edge technology offered by OPPO. Just as these extraordinary moments are not mere happenstance, OPPO's mobile technology embodies the values of precision, performance, perseverance, and expertise. Kaká's narrative serves as a testament to the belief that one cannot simply wait for miracles to occur—they must be actively pursued and created through hard work and dedication.
A Global Showcase: A multi-faceted approach has been adopted to ensure the campaign reaches audiences worldwide. Alongside the global film, the campaign extends to print, press, and online media platforms, amplifying the message of triumph and the pursuit of miracles. Moreover, a captivating TikTok challenge, commencing on May 31st, invites users to participate in a duet of skills with Kaká himself, utilizing the hashtag #MakeYourMiracle. This interactive element encourages fans to embrace the spirit of the campaign and showcase their own remarkable abilities.
Praise for the Collaboration: The campaign's creative brilliance has garnered praise from industry leaders. Stéphane Soussan, ECD of Sid Lee Paris, expresses gratitude for the opportunity to work with Ricardo Kaká, highlighting the challenge of seamlessly blending archival footage with live shoots while maintaining exceptional craftsmanship. Stephen Hall, CEO of Sid Lee London, lauds the collaboration with OPPO, emphasizing the pleasure derived from bringing the mesmerizing moments of the UEFA Champions League to life through an exquisitely crafted campaign. Olivella Liu, Global Brand Director of OPPO, echoes the sentiments, commending the campaign's ability to authentically portray the brand's 'Inspiration Ahead' positioning and showcasing their UCL partnership.
Conclusion: With the UEFA Champions League Final making its triumphant return to Istanbul, Sid Lee, and OPPO have united to craft a campaign that celebrates the essence of football miracles. Through the mesmerizing narrative of Ricardo Kaká, viewers are reminded that greatness is not a result of chance but rather a culmination of dedication, expertise, and perseverance. The partnership between Sid Lee and OPPO has birthed a remarkable campaign that combines the allure of football with cutting-edge technology, inspiring audiences worldwide to make their miracles happen. As the world prepares to witness the pinnacle of European football, this campaign is a testament to the power of dreams, hard work, and the belief that miracles are within our reach.
Olivella Liu: Global Brand Director
Mengjie Zhou: Brand Partnership Director
Lang Zhang: UCL Partnership Lead
Rocky Xu: Project Lead
Runch Lan: Creative Lead
Ida Deng: Digital Lead
Sabrina Shi: PR Lead
Brent Lin: Media Lead
Yin Wang: Event Lead
Creative Director: Stephane Soussan
Business Director: Mike Grumbridge
Strategy Director: Bruno Lee
Senior Account Director: Ty Oakwood
Senior Account Manager: Sam Bridgwater
Art Director: Pierre-Antoine Gilles
Copywriter: Mathieu Cuvelier
Strategist: Leah Daymon
Producer: Laetitia Neves
Director: Scott Perry
DP: Todd Martin
Production: Hamlet Paris
Executive producer: Marie Archambeaud
Line producer: Antonin Romeuf
Production assistant: Lida Sahakian
1st AD: Paul Jolliot
Service production: APROD
Executive producer: Louis Ditapichai,
TH producer: Natcha Osborne
Art director: Perb
Post-producer coordinator Hamlet: Léa Torok
Post-production House: Everest
Editor: Mark Potter
Color grader: Nicolas Gautier
VFX Supervisor: Thomas Espinosa
Music & Sound-Design: Benzene
Original Music, Sound Design & Mix: benzēne
Head of Music & Sound: Grégoire Musso
Music & Sound Producer: Heather MacFarlane
Composer: Chris Rizzo
Sound Designers: Mathias Villeroy, Loïc Canevet, Marc Eres
Mix: Pauline Facon