Optic 2000 "As far as the eye can see"

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Disability is not a barrier to creativity and artistry, and the new exhibition As Far as the Eye Can See seeks to prove just that. Conceived and organized by Australie.GAD for French opticians network Optic 2000, this project aims to raise awareness about visual impairment through a unique photo exhibition entirely created by artificial intelligence (AI) based on memorable mental images described by visually impaired individuals.

Partnering with the Valentin Hauÿ Association, named after the founder of the first school for the blind in 1785, the Optic 2000 corporate foundation, French eyewear company Lissac, and Audio 2000, a network of hearing specialists, As Far as the Eye Can See creates a joint effort to make an invisible disability visible. By revealing the memories of four visually impaired people through images designed by AI with the help of a photographer-artist, the exhibit showcases unique images that have never before existed outside of the individuals' minds.

Photographer Marc Da Cunha Lopes worked closely with each visually impaired individual to fine-tune their memories and push the realism of each image as far as possible. The resulting images will be exhibited in the Parisian art gallery Atelier 13 Sévigné from April 5-8. The exhibit will be fully accessible to visually impaired individuals, with braille translations of all signage and a website developed to meet digital accessibility standards so the works can be heard through audio descriptions.

Beyond the exhibit, the works will be sold for 750€ apiece, with all proceeds going to the Valentin Hauÿ Association to offer cultural and sports activities for the visually impaired and blind. Additionally, a touching and emotional film comprised of scenes of the discussions between the visually impaired individuals and the photographer will be shown, highlighting the special bond forged between them during the project.

As Far as the Eye Can See is a testament to the transformative power of art, AI, and community in raising awareness for visual impairment. By making the invisible visible and showcasing the creative abilities of visually impaired individuals, the exhibit challenges the misconceptions surrounding disability and proves that with the right support, anyone can contribute to creative and artistic projects.

Co-president: Gilles Masson
Associate General Manager - Creation: Philippe Boucheron
Associate General Manager: Thierry Taglioni
Account Director: Margaux Gilles
Account Manager: Ulysse Boudot
Project Manager: Margot Charrier
Artistic Directors: Tom Camus, Guillaume Paulus, Charles Coussot
Copywriters: Tom Camus, Guillaume Paulus, Barthélémy Desplats
Digital Art Directors: Alix Chabagny, Quentin Sautour
Web Developer: Frédérique Devaux
Head of production: Thomas Laurent
Creative Producer: Jean-Luc Chirio
Photographer: Marc Da Cunha Lopes

Post-production: Firm
Sound Post-production: Plouf

Director: Nan Feix
Executive Producer: Marine Garnier

Communications Director : Sandrine Ladoux
Advertising/External Communications Manager: Pierre Vinogradoff

Communications Director: Emilie Lebre


"Geist rouge" 

Composed by Flavien Berger 

Extract from “Tout le Monde Aime Jeanne” (Film soundtrack) 

Les Films du Worso exclusively licensed by Pan European Recording 

Edited by Les Films du Worso / Rêverie 

Extra images