In the automobile industry it’s easy to be good when the Sun is shining, but what’s really impressive is to be even better when the conditions are difficult. We took advantage of the winter and we raised an installation - an optical illusion, that simulated a road with a centerline, high in the Vitosha mountain above Sofia, Bulgaria.The construction has a height of 120m and width 340 square meters.
Advertising Agency: NRG Creative Boutique, Sofia, Bulgaria
Creative Director: Nadezhda Trifonova
Art Director: Petya Angelova
Copywriter: Anna-Maria Yordanova
Illustrator: Margarita Petrova
Photographer: Petar Draganov / Black Stamp, MEM studio