In November, BURGER KING® France is hijacking signage panels, in places where there is no restaurant nearby,
to inform you that they are now using Deliveroo delivery service.
A new OOH campaign visible throughout France by Buzzman.
With 328 restaurants, BURGER KING® is now well established throughout the country, but there are still a few places where the brand is not yet present. Instead of being complexed about it, the brand decided to make it into a strength and have fun with it.
Through an OOH campaign, BURGER KING® gives passers-by false directions that will not lead them to one of its restaurants because there are none nearby. A smart operation that allows the brand to announce that they are using Deliveroo in the area to deliver orders.
All fans of flame-grilled burgers will be reassured!
The OOH is visible in November throughout France.
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director and Copywriter: Manel Jouini
Art Director and Copywriter: Edouard Jacquelin
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of production print: Vanessa Barbel