While restaurants have been closed, Burger King is increasing the number of campaigns to encourage people to stay at home, in particular through the change of its logo. It is once again to convey this message that BK returns with a new advertising campaign on social networks.
Burger King and the Buzzman agency reveal the recipe for the Whopper, Steakhouse, Big King and Big Fish to make at home, since you have to #StayChezYou!
BK encourages the French to stay at home while having an opportunity to taste the King's burger. Clever and efficient, it is also a way for the brand to keep in touch with its customers.
Burger King invites its followers to meet once the coronavirus crisis is over, around a good flame-grilled burger.
Advertising Agency: Buzzman, Paris, France