Burger King "The Moldy Whopper" #NoArtificialPreservatives

Ad Agency
Image advertising:

The beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful? #NoArtificialPreservatives

BURGER KING ® is rolling out a WHOPPER with no artificial preservatives, which is currently available in more than 400 restaurants in the U.S., and will reach all restaurants in the U.S. by the end of 2020.

“At Burger King we believe that real food tastes better,” said Fernando Machado, CMO for Burger King parent company Restaurant Brands International. “That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”

Agency: Ingo
Executive Creative Director: Björn Ståhl
Art Director: Max Hultberg
Copywriter: Magnus Ivansson
Planner: Simon Stefansson
Account Director: Rickard Allstrin
Account Manager: Mia Melani
Final Art: Åsa Eklund, Alexander Lundvall
Tech Director: Stefan Kindgren

AGENCY: David Miami
Global CCO & Partner: Pancho Cassis
Group Creative Directors: Fernando Pellizaro, Jean Zamprogno
Senior Art Director: Camilo Jimenez
Art Director: Sergio Takahata
Group Account Director: Stefane Rosa
Executive Producer: Carlos Torres

Agency: Publicis
GLOBAL CCO: Bruno Bertelli
CCO: Eduardo Marques, Jorg Riommi
ECD: Pablo Dachefsky
Art Director: Ivan Montebello
Copywriter: Pablo Murube

CLIENT: Burger King

Photographer: Pål Allan
Food stylist: Anna Lindblad
Photo assistant: Erik Ögnelooh
DOP: Viktor Kumlin
Graffer: Kalle Dahlberg

COLONY (Production company)
Art buyer / Producer: Jenny Steggo
Producer and director: Markus Ahlm
Producer: Lena von der Burg
Online: Erik Lindahl / Colony
Sound: Quint Starkie
Grade: Jean-Claude Soret, MPC London

“What A Difference A Day Makes” by Aretha Franklin

MOKOH Music Berlin
Music Supervisor & Intro Composer: Maria Moritz, Stephan Moritz

Danny Simon – Music, Director
Ryan Schinman – Co-Founder

A video from two advertising agencies Ingo and David show how a burger is gradually moldy, demonstrating "the beauty of no artificial preservatives." 

Extra video