"Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty."
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi / Copywriter: Lior Shoham / Art Director: Sarit Rotman
Photographer: Ohad Romano / Illustrator: Eli Azarzar / Producer: Inbal Fanan / Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko / Planner: Ravid Tiber, Alon Roded