The Swiss foundation "Tier im Recht" (translated: Rights for Animals) fights for animal-friendly laws and their constant enforcement in Switzerland. The campaign was originally published in German, the most widely spoken language in Switzerland. For the international community, the designs were translated into English.
"Only animals are allowed to turn a blind eye to animal cruelty.
Animals are dependent on humans to act and stand up. Please support our fight for animal-friendly laws and their consistent enforcement. tierimrecht.org"
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Direction: Markus Ruf
Creative Direction: Danielle Lanz
Art Direction: Isabelle Hauser
Copywriter: Christian Stüdi
Copywriter: Markus Ruf
Account Executive: Lara Cavelti
Photography: Ruf Lanz Art Department
Postproduction: Michèle Aschmann
Client Supervision: Christine Künzli
Client Supervision: Gieri Bolliger