Heineken: The SUB Livingroom

During the Milan Design Week 2014 Heineken invited people to play The SUB, its latest draught machine. To show how a design living room can become more playful, visitors were able to turn it into a huge pinball. Special guests La Pina and Diego from Radio Deejay and Saturnino.

Advertising Agency: Publicis, Milan, Italy

Executive Creative Director:Bruno Bertelli, Cristiana Boccassini / Creative Supervisor:Michele Picci, Marco Viganò
Art Director:Alessandro Candito / Copywriter:Paolo Bartalucci
Direttore Marketing:Floris Cobelens / Group Brand Manager:Cristina Gusmini
Senior Brand Manager Heineken:Daniela Gorni / Events Manager:Giovanni Natalini
Account Director:Simona Coletta / Producer:Silvia Cattaneo / Cdp:Dooley Productions / Design Studio:Giò Forma