"How to make your billboard Shine?
The challenge: Aquafresh White & Shine toothpaste keeps teeth healthy, shiny and white. We were asked to find a creative and low cost way to convey this message.
The solution: We used posters with a picture of a smiling woman, which were impenetrable to the inside lightning, excluding the teeth and the product area. When the inside lightning turned on at night, what seemed as an ordinary toothpaste poster with a gorgeous smile, turned out to be the perfect way to show the Aquafresh white & shine effect."
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven / Creative director: Idan Regev / Art Director: Yosi Even Kama / Copywriter: Uri Shoham / Client Manager: Anat Leventon / Supervisor: Mor Reuveny / Account Executive: Keren Shlush / Studio: Shlomi Barda / Photographer: Yaron Izhakov / Media: Mediacom