Movember at KFC
Movember, the month formerly known as 'November', is a moustache-growing charity event that raises funds and awareness for men’s health. The rules are simple, start clean-shaven, then let your Mo take the spotlight and start conversations.
On November 1st, one of the most famous mustachioed public figures, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one.
KFC France replaced its famous logo with a shaved one on all its media for one day, inviting KFC fans to be part of the Movember initiative.
Client: KFC France
Agency: Sid Lee Paris