McDonald's "the dishes that wanted to be from McDonald's"

Ad Agency
Image advertising:

It is creative, beautiful, minimalist ... it has impact. These are seemingly understaffed dishes, with the McDonald's logo drawn just as we did with mashed potatoes as a child.

Advertising Agency: TBWA, Zurich, Switzerland

Client: McDonald's

Executive Creative Director: Manuel Wenzel
Creative Director: Bruce Roberts
Senior Art Director: Susanna Fill
Art Director: Gaston Filippo
Senior Copywriter:Clement Obiegbu
Junior Copywriter: Jonathan Grubenmann
Account Director: Caroline Büchner
Photographer: Garry Simpson
Food Stylist: Maud Eden
Lighting Assistant: Gregory Lengyel, Jimmy Crippen
Retoucher: Stephen Rochford, Layer 1