McDonald's "the dishes that wanted to be from McDonald's"

It is creative, beautiful, minimalist ... it has impact. These are seemingly understaffed dishes, with the McDonald's logo drawn just as we did with mashed potatoes as a child.

Advertising Agency: TBWA, Zurich, Switzerland

Client: McDonald's

Executive Creative Director: Manuel Wenzel
Creative Director: Bruce Roberts
Senior Art Director: Susanna Fill
Art Director: Gaston Filippo
Senior Copywriter:Clement Obiegbu
Junior Copywriter: Jonathan Grubenmann
Account Director: Caroline Büchner
Photographer: Garry Simpson
Food Stylist: Maud Eden
Lighting Assistant: Gregory Lengyel, Jimmy Crippen
Retoucher: Stephen Rochford, Layer 1