McDonald's "Served by a king, or served as a king?"

Served by a king, or served as a king?
Discover our table service at McDonald's.

Advertising Agency: TBWA\Belgium, Belgium

TBWA\Belgium has launched a new campaign for McDonald's that trolls the opening of a new Burger King branch in the city centre of Brussels.

Not wanting to miss out on an opportunity to put its own restaurants and unique table service in the spotlight, McDonald's unveiled a gigantic banner - right next to the new Burger King.

Creative Director: Jeroen Bostoen
Creative: Thomas Driesen
Account: Tom Eilers, Line Martens
Designer: Vincent De Boeck
Studio: Danny Jacquemin