Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane.
DEPRIVING SOMEONE OF THE ESSENTIAL IS UNACCEPTABLE.
by law, service dogs are allowed everywhere.
Advertising Agency: Publicis, Montreal, Canada
Vp: Sann Sava
head of creative product: Sann Sava
creative direction: Mélissa Charland
Copywriting: Martin Bernier, Bryn Gallagher, Olivier Giguère, Sann Sava, James Viloria
Art Direction: Mélissa Charland, Karl Ouellette
Photography: Alain Desjean
Retouching: Gabriel Carbonneau, Marquis Couture