Pacifico "Safety Waves"

Pacífico beer wanted to get beachgoers in Mexico on the same wavelength as experienced locals. That’s why we built them a one-of-a-kind installation on the beach that is connected to a real-time interface feed of wave parameters to indicate whether it’s safe or not to swim. Height, depth and intensity. The data is sent to a screen inside the bar and cleverly visualized. Plus a big screen on the beach, along with live discounts for Pacífico. The bigger the waves, the bigger the discount — encouraging a safer hangout when the waves are rippin’.

Brand: Cerveza Pacifico

Client: AB InBev

Agency Ogilvy Mexico

Production MediaMonks

Digital Developer : Pablo Covarrubias

Digital Services Director: Regina Cardenas ...