Pacifico "Safety Waves"

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Pacifico "Safety Waves"

Would you please Like and Share this website!

Pacífico beer wanted to get beachgoers in Mexico on the same wavelength as experienced locals. That’s why we built them a one-of-a-kind installation on the beach that is connected to a real-time interface feed of wave parameters to indicate whether it’s safe or not to swim. Height, depth and intensity. The data is sent to a screen inside the bar and cleverly visualized. Plus a big screen on the beach, along with live discounts for Pacífico. The bigger the waves, the bigger the discount — encouraging a safer hangout when the waves are rippin’.

Brand: Cerveza Pacifico

Client: AB InBev

Agency Ogilvy Mexico

Production MediaMonks

Digital Developer : Pablo Covarrubias

Digital Services Director: Regina Cardenas ...

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