Reinserta "Thousands of mexican children are born in prison"

Ad Agency
Image advertising:

In Mexico there are thousands of women in prison. Many of them are pregnant or have their children under 6 years with them. Their legal situation forces them to be raised inside prisons. This means that these children end up living a large part of their childhood in an overcrowded space, exposed to the normalization of violence and situations of risk. 

Our organization is responsible for improving the quality of life for people living in prison, especially children. That's why we made a print that shows how the normal experience of childhood is lost in prison. This way we make people aware so they can understand the problem and help improve the lives of all these children who live in prison, making them have a childhood like every other kid.

Thousands of mexican children are born in prison

Don't let their childhood fade

Advertising Agency: Leo Burnett, Mexico City, Mexico

Client: Reinserta

Ceo: Horacio Navarro
Coo: Ulises Navarro
CCO: Federico Russi
CD: Guto Kono
Head Of Art: Guto Kono
Acd: Israel Noguez
AD: Israel Noguez
Senior Copywriter: Adrián Sarchese
Executive Producer: Roberto Collazo
Agency Producer: Jesus Almazan
Account Director: Daniela Ramo
Account Executive: Jaime Carmona
Photographer: David Franco
Producer: Ana Quero