Background: Serbia is a country with very low eco awareness. There are very few places in the whole country where people can recycle cans and plastic bottles. We wanted to change that, grab people`s attention with an innovative idea, and give them actual spots to do the recycling.
Idea: Why wouldn't we transform ordinary city lights into city lights with a higher purpose? We created recycling city lights, with invitation to citizens to join Vip Ecomotivation movement.
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulović / Art Directors: Miloš Milovanović, Mirjana Popović, Selena Ćurčić, Rade Šaptović
Copywriters: Predrag Simić, Đorđe Janković / Photographer: Siniša Grahovac
Account team: Nađa Dimitrijević, Nataša Radičević, Olga Stevanović, Slavko Knežević