Volkswagen Touareg: 4MOTION technology

Ad Agency
Video advertising:

No matter how far you want to go in the name of free parking, the Touareg will get you there, thanks to 4MOTION Technology. Volkswagen's 4MOTION technology is a permanent four-wheel drive system that distributes the engine's power to all four wheels when needed. 4MOTION provides high active safety, reliable traction on virtually all surfaces and optimum directional stability at all times. 4MOTION has a distinct advantage over driver-operated four-wheel drive systems because it's permanently available. 4MOTION can be combined with other dynamic control systems such as traction control and electronic differential lock.

Advertising Agency: Red Urban, Toronto, Canada

Executive Creative Director: Christina Yu / Copywriters: Jenn Rossini, Dave Barber
Art Director: Joel Pylypiw / Account Supervisor: Sonia Ruckemann / Agency Producer: Andrea Hull
Production Company: SMAK