Pepsi "Play Never Stops" #FORTHELOVEOFIT

Pepsi unveils a global UEFA Champions League sponsorship campaign. "Play Never Stops" for Messi, Salah, Pogba and Sterling, both on and off the field. Watch how four of the best soccer players in the world show their epic skills while fighting for the last Pepsi. 

The campaign includes outdoor advertising, point-of-sale advertising, packaging design and the Pepsi Can Balance challenge and will be launched in 80 countries.

Leo Messi commented: "As ever, being a part of the Pepsi football campaign has been so much fun. With a new team of players, exciting challenges, and a fun and creative film, the campaign will definitely not disappoint."

Mohamed Salah said: "It's great to be back for another year with Pepsi for another global football campaign. I know fans will like it."

Paul Pogba commented: "It's been so much fun filming the new Pepsi ad. I hope this year's campaign continues to encourage our fans to embrace their passions and go all in for the things they love."

Raheem Sterling said: "I'm buzzing to be a part of the Pepsi football squad! This year's ad is packed full of great energy, with a true mash-up of music, fashion and most importantly, amazing football skills."

Natalia Filippociants, Vice President, Marketing, Global Beverages, PepsiCo commented: "We are so excited to be launching this lively and upbeat campaign. We've taken some of the best football players, incorporated their cultural influences off the pitch, and put them in unconventional situations with unexpected twists and turns, with plenty of laughter and swagger. Our aim was to play with the energy of the ad and to entertain people, rather than show people being entertained. Hopefully, our fans will enjoy these 'Play Never Stops' stories as much as we enjoyed making them!"