Hollywood Needs a Reality Check: SchizAwards Expose Misconceptions About Schizophrenia

Ad Agency

PositiveMinders

Category

Public interest

Media

TV / Film

Country

United States

Video advertising:

Imagine the Oscars, but instead of celebrating cinematic achievements, it dismantles harmful portrayals of mental illness. That's the groundbreaking concept behind the SchizAwards, an innovative campaign challenging the way movies depict schizophrenia.

Think 80% of movie characters with schizophrenia are violent? Or a staggering 1 in 3 portrayed as murderers? These shocking statistics highlight the urgent need for accurate representations.

Led by The Good Company for PositiveMinders, the SchizAwards use humor and social commentary to debunk myths. Hosted by comedian Morgane Cadignan, the ceremony analyzes films from "most inaccurate" to "most relevant," educating viewers about schizophrenia's true nature.

But the real stars are the jury members: individuals living with schizophrenia, psychiatrists, and actors. They award films that either accurately or inaccurately portray the condition. Even virtual awards were presented – to Jamie Foxx for his portrayal in "The Soloist" and Ryan Reynolds in "The Voices" (with a touch of humor, of course).

This campaign is more than just awards. It's a call to action for filmmakers and viewers alike. Let's move beyond stereotypes and embrace accurate depictions that foster empathy and support for those living with schizophrenia.

ADVERTISER: PositiveMinders

Co-founder and CEO: Jean-Christophe Leroy

Co-founder: Anne Leroy

Project Manager: Camille Ginet

Event Assistant: Noémie Blume

Artistic and Creative Director: Loïc Martinez

AGENCY: Espérance - The Good Company

Agency Manager: Luc Wise

Creative Directors: Nicolas Gadesaude & Hadi Hassan-Helou

Art Director: Eva Huguet

Copywriter: Joelle Elhajj

Motion Designers: Simon Leduc, Mathieu Hingray 3D Motion Designer: Vincent Viriot