Advertised brand: 3M
Advert title(s): THE TAPE THAT CROSSES THROUGH OUR HEARTS
Headline and copy text (in English): THE TAPE THAT CROSSES THROUGH OUR HEARTS
Advertising Agency: Sugar, Santa Cruz Bolivia
Creative Director: Karel Guzmán
Art Director: Andy Di
Copywriter: Karel Guzmán
Additional credits: Zeina Chequer, Gabriela Salama, Rubi Caba
Published: April 2019
Short rationale: Our Client 3M Peru, asked us to make a campaign for their product the Reflective Tape 983, during the "American Cup Brasil 2019".
The main consumers of this tape are the truckers and we talk to them through the excitement of soccer, because the Peruvian truckers travel the roads of South America and this time they arrive to "Brazil 2019", with the radio on and the horn ready to support each goal of the team.
Based on the Insight "Soccer is Joy for the Heart", it is born... “The tape that crosses through our hearts”.