Active Total Security Systems "Keeps An Eye Out When You Can't" by FCB

Keeps An Eye Out When You Can't

We created a campaign for ATSS (Active Total Security Systems) - a security solutions provider. We arrived at our thought fro the insight that we are least alert when we are tired. We brought the idea to life using a pulley system that was inspired by the wonderful world of automata toy art (self-acting robots).

Advertising Agency: FCB, India

Worldwide Creative Partner: Fred Levron
Chief Creative Officer: Robby Mathew
Creative Director: Mukesh Jadhav
Art Director: Mukesh Jadhav, Mayuresh Vengurlekar
Copywriter: Mukesh Jadhav, Ahel Maswood
CG Production House: Cocktail Art
Illustrator: Mohamed Chahin, Vivek Shinde
Retouching: Sachin Bardade, Sachin Shedge