"Feels like the only car on the road.
Even when it's not.
If you had technology this smart.
you wouldn't hide it.
MPG so good. It eliminates everything
else from the picture.
First rule of taking the world by surprise?
Do something the world will actually notice."
Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow / Executive Creative Director: Curtis Melville / Art Directors: Vic Quattrin, Todd Ruthven / Copywriters: Dan Weber, Joel Wescott / Photographer: Jeff Ludes / Artist: Liu Bolin