In order to announce a hair wax that keeps the hairstyle intact, this series of print ads compares hair and electrical wires, which are easily tangled.
Advertising Agency: Delantero Comunicação, Fortaleza, Brazil
Client: Aviador Hair Wax
Executive Creative Director: Marcel Pinheiro, André Miyasaki, Pádua Sampaio
Copywriter: Giovanna Castro
Art Director: Samuel Ribeiro