Aviador "Better keep those strands in order"

In order to announce a hair wax that keeps the hairstyle intact, this series of print ads compares hair and electrical wires, which are easily tangled.

Advertising Agency: Delantero Comunicação, Fortaleza, Brazil

Client: Aviador Hair Wax

Executive Creative Director: Marcel Pinheiro, André Miyasaki, Pádua Sampaio
Copywriter: Giovanna Castro
Art Director: Samuel Ribeiro