The "Writing is living forever" campaign by Banco Itaú and developed by Oniria TBWA, with the support of the Itaú Paraguay Foundation and the Washington Library of Congress, celebrates ten years since the first edition of the contest.
The idea is to immortalize unpublished audios of great Paraguayan writers through graphic pieces made 100% with typewriters, made by the artist Keira Rathbone.
The audios kept by the Washington Library of Congress belong to renowned Paraguayan writers such as Augusto Roa Bastos and José Luis Appleyard, who tell their own stories in these recordings.
With the purpose of stimulating the transformation power of people, the Itaú Foundations of Paraguay, Argentina and Uruguay seek to promote digital literacy through this contest. They invite you to tell stories using an infinity of digital resources, such as images, sounds, hyperlinks, gifs, videos or just text: www.premioitau.org.
Advertising Agency: Oniria\TBWA, Paraguay
Client: Banco Itaú and Fundación Itaú Paraguay
Typewriter Artist:Keira Rathbone
General Creative Director:Camilo Guanes
creative direction:Najib Brozon, Andrea Ferreira
Art Direction:Santiago Valdez, Nathalie Pera, Daniel Achaval
Account Director:Yamile Miserlian
Media Director:Nicolás Manoiloff
Account Executives:Karinna Serrati, Jacky Cramer
Creative:Marcelo Rodriguez, Paloma Cella
Digital:Guzmán Benítez, Alex Ayala
Media:Fernando Leiva, Ariel Martínez
Manager:Alex Niz, Claudia Bobadilla