Many people are too ashamed to get their hearing tested.
But hearing impairment affects many people.
Only 20% accept to wear a hearing aid.
That makes it a big fat slice of people.
Those are the people Bekol is there to help.
So don't be afraid to look ridiculous. Just get your hearing tested!
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Shirley Bahar
Copywriter: Lior Shoham
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha
Illustrator: Shirley Bahar
Photoshop: Yaniv Shahar