Bethany Adoption Services "Raised Right"

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised.

Advertised brand: Bethany Adoption Services

Advert title(s): Raised Right

The headline and copy text (in English): A copy campaign encouraging adoption

Advertising Agency: Miami Ad School Mumbai

Copywriter: Yashashree Samant