Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised.
Advertised brand: Bethany Adoption Services
Advert title(s): Raised Right
The headline and copy text (in English): A copy campaign encouraging adoption
Advertising Agency: Miami Ad School Mumbai
Copywriter: Yashashree Samant