People are constantly doing live streamings on their smartphones while driving. It's threatening to them and other people, but they don't worry. What really matters for them, is the viewers. So, Cadillac did an advertising campaign that highlights the risks to drive while you are using your smartphone.
It's hard to predict who will appear when you go live.
Keep your eyes on the road.
"Don't go live and drive"
Advertising Agency: Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
Chief Creative Officer: Komal Bedi Sohal
Associate Creative Director: Luis Paulo Gatti
Art Director: Dennis Silveira
Art Director: Ivan Bormaister
Art Director: Alan Hong
Copywriter: Nazmi Ahmad
Copywriter: Poroma Pant
Photographer: Daniel Zacatenco