Phoenix Ogilvy received a brief on the current situation of panic buying and put out a public interest campaign with Ceylon Today (Sri Lanka's leading newspaper publication).
Agency: Phoenix Ogilvy
Client: Ceylon Today
Campaign Title: Don't Be Shelfish
Description: In Sri Lanka, as in most parts of the world, the COVID-19 crisis has brought about indiscriminate panic buying.
Essentials and non-essentials are getting wiped off supermarket shelves to the point of absurdity, with little regard for the daily wage earners and the lower income strata of society who are finding it hard to cope with empty shelves.
This absurdity helped shape a strong public service campaign for responsible shopping - ‘Don’t Be Shelfish’.
Following are the credits:
Sudesh S Moorthy
Chief Executive Officer
Rajiv R. Menon
Chief Executive Creative Officer
Rogger Kenneth Schales
Senior Art Director