Short rationale: Many famous movie characters share the same color. Colors that can be the same, but when you see them in a Cinemark XD movie theater, you can see in detail how different they are.
Advertised brand: Cinemark
Advert title(s): RGB
Advertising Agency: Publicis, Quito, Ecuador.
Executive Creative Director: Jairo Lezaca.
Creative Director: Pablo Naval.
Art Director: Juan Castellanos, Michelle Crespo, Juliana Cardona.
Copywriter: José Lizarzaburu, Jhonathan Rodríguez.
Published: October 2019.