Correio da Bahia Newspaper "Wear your mask properly"

There's no reason to put it on the wrong place. Wear your mask properly.

Wearing a mask is one thing. Wearing them properly is just as important. In Brazil, the coronavirus pandemic became particularly severe, also because the government did not declare it serious and did not recommend the masks until much later. The Propeg agency is therefore starting a large-scale media campaign named "There is no reason" for Correio da Bahia Newspaper, which shows this disproportionate face and thus draws attention to the correct wearing of the mouth and nose concern.

Advertising Agency: Propeg, Salvador, Bonaire, Sint Eustatius and Saba, Brazil

Client: Correio da Bahia Newspaper