Client: Government of Goias, Detran-GO
In 2019, 3,055 drivers were spotted putting the lives of children at risk in the state of Goias - Brazil.
In 2019, 2,274 traffic accidents were caused by drunk drivers in the state of Goias - Brazil.
In 2019, 30,210 people were fined for using their cell phones behind the wheel in the state of Goias - Brazil.
Advertising Agency: Box, Goiânia, Brazil
Creative Director: Bruno Lopes, Wesley Silva
Art Director: Fernando Almeida, Guilherme Francisco
Copywriter: Valdeir Castro, Viviane Pinheiro
Photographer: Luciano Ohya
Additional Credits: Fernando de Paula