Fanta: The World's First Tastable

How can you have people try Fanta's new taste, that's deliciously orange - without giving them a can of Fanta - while they are reading a magazine? 
We found a way! How better to explain a taste than infusing the secret formula to a print ad? See how it works here.

Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian Roser, Sally Tambourgi / Art Director: Rodrigo Mavu / Copywriter: Louise Bolo
Illustrator: Nadine Hallak / Creative Technologist: Niv Baniahmad / Regional Director: Nabil Moutran
Account Directors: Sevim Oezdel, Tarek Shawki / Account manager: Tara Page-Gelman
Client Service Director: Sean Hart / Media Manager: Omar Katerji