Fiat: Drive responsibly

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"A text message is an accident waiting to happen. Drive responsibly."

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Directors:Marcelo Reis, Guilherme Jahara, Pedro Utzeri
Art Directors:Pedro Utzeri, Luis Paulo Gatti
Copywriter:Rafael Genu
Illustrator:Big Studios

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