Common sense has it that larger engines are more powerful.
That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.
But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter?
Our idea in two words: Napoleon Bonaparte.
Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,
and the performance of the FORD EDGE Eco-Boost engine.
Israeli men now know. Tiny is powerful!
So who you callin' tiny?
Agency: BBR Saatchi & Saatchi
Campaign Name: Napoleon
Brand: Ford Edge
Air Date: 11/11/2014
CEO: Yossi Lubaton // Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir // Copywriter: Becky Malakov
Art Director: Ori Hasson // VP Group Account Head : Hagai Leeran
Supervisor: Alon Goldman // Account Executives: Ori Ben-Dror, Chen Halpern
VP Production: Dorit Gvili // VP Planning: Shai Nissenboim
Strategic Planner: Lora Goichman // Illustrator: Ido Hirshberg
Photoshop Artist: Yaniv Shahar // Traffic: Ronit Doanis